Agriculture related programmes are being broadcast in the entire country through 180 Narrow Casting Centres; 18 Regional Centres & 1 National Channel of Doordarshan and 96 FM radio stations. Besides this, a Focussed Publicity Campaign on issues relevant to the farming community has also been going on.
Support to State Extension Programmes for Extension Reforms aims at strengthening farmer centric extension system in various States and Union Territories by putting in place new institutional arrangements for technology dissemination in the form of an Agricultural Technology Management Agency (ATMA). The activities taken up under the Scheme include capacity building of extension functionaries and farmers, front line demonstrations, exposure visits, kisan melas, farmers group mobilization, farm schools and farmer-scientist interaction. Presently, 614 districts of 28 States and 3 UTs are covered under the Scheme.
Agri-Clinic and Agri-Business Centres run by trained youth having educational background in agriculture & allied subjects provide extension services to farmers. The selected candidates are given training and handholding support to set up economically viable ventures. This Scheme is operational in all the States.
The Department of Agriculture & Cooperation (DAC) is promoting & participating agriculture fairs at different levels in the country.
Farmers throughout the country are trained through Seed Village Programme on seed production and seed technologies.
Through their network of 630 KVKs in the country, ICAR empowers farmers, rural youth and extension personnel through training.
Kisan Call Centres (covering all States & Union Territories) provide agriculture related information to the farming community through toll free telephone lines. Replies to the queries of the farming community are given in local languages. Calls are attended from 6.00 am to 10.00 pm on all 7 days of the week.
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